The Super Bowl is once again upon us and once again it is time for movie studios to unleash TV spots for their upcoming spring/summer blockbusters during the Big Game. And man did studios show off a pretty good haul of what's to come in the coming months. Below is the TV spots that aired during the big game along with my thoughts on them.
OZ THE GREAT AND POWERFUL-March 8
Oz the Great and Powerful is a film I have mixed feelings on. On one hand, it's from director Sam Rami, the man who directed the Spider-Man and Evil Dead trilogies. I'm interested to see what he does with a straight up fantasy movie. I'm also curious to see how it ties into the original Wizard of Oz. I know the plot revolves around the Wizard arriving in Oz and meeting the three witches but I'm curious as to see what specific aspects tie in to the original story.
However, the one thing that really bugs me is how similar the film looks to Tim Burton's Alice in Wonderland. Burton didn't produce this, but when you watch the trailer, you have to wonder if maybe he did.
The Super Bowl spot here does not offer anything new. It's the same footage that we've seen from the two trailers that have been released. Overall, a bit of a letdown but I'll still most likely check it out when it hits theaters.
WORLD WAR Z- June 21
World War Z is a film that interests me greatly. I have read the book by Max Brooks upon which this film is based and I am curious to see just how it will translate to film. The book is comprised of multiple stories detailing survivors' experience with the zombie apocalypse. In the film, we follow Gerry Lane (Brad Pitt), a U.N. employee who goes around conducting interviews with survivors. It makes me wonder: will the filmmakers do stories from the book or will they create entirely new stories? Either way, I'm extremely curious to see how the film stays to the source material.
As for the TV spot, it's all footage from the trailer, though it does a pretty good job of teasing exactly what happened. I'm definitely intrigued by how this will all play out.
As for the TV spot, it's all footage from the trailer, though it does a pretty good job of teasing exactly what happened. I'm definitely intrigued by how this will all play out.
THE LONE RANGER-July 3
When I saw the first trailer for The Lone Ranger, I had no interest whatsoever after watching this. It just looked like a dumb, goofy Western action film and we all know what happened the last time this kind of film came out (coughWild Wild Westcough). Now, after seeing this Super Bowl spot, it looks slightly better but I still have my doubts. The action in this movie does look like it will be entertaining and Arnie Hammer looks like he'll be pretty good as the Lone Ranger. Also, I like how they seem to be exploring the spirtual and supernatural side to the Ranger as to how he came back from the dead.
However, I still feel wary on this. I know the film is supposed to look like it might be a fun dumb ridd, but I'm worried it might be TOO dumb. Disney spent $250 milion on this movie and after the flop that was John Carter, they have a lot riding on this one. Also while I love Johnny Depp, he looks like he's doing the whole Jack Sparrow bit again (which would make sense considering that Gore Verbinski made this). I'm still optimisitic about this one, but I have my doubts on it as well.
Also, Johnny Depp and Helena Bonham Carter are in a movie together NOT directed by Tim Burton?? Now that's a surprise.
IRON MAN 3-May 3
Now we start getting into the good stuff. I have been greatly anticipating Iron Man 3 ever since the credits on The Avengers started rolling. This time, Jon Favreau passes on the directing torch to Shane Black, who made the criminally underrated Kiss Kiss Bang Bang. I think Black is an excellent choice to direct here, because the dialogue will be pretty damn good (he's also writing the screenplay) and the action will be fast paced and intense.
Also, I like how the story is going to deal with the aftermath of what happened in The Avengers. Tony Stark seems to be shaken after the battle in New York that *SPOILER ALERT* ended with him taking a nuclear missle through a portal into another dimension, which honestly would shake most people. This film is also the start of "Phase Two" of Marvel's Cinematic Universe so I'm curious to see what seeds this movie will plant that will appear in future films.
As for the Super Bowl Spots, there are two. One that aired during the Big Game and an extended one premiered exclusively to Facebook. Both of these trailers are awesome I particularly like the trailer that premiered during the Big Game. It doesn't show a whole lot as to what's going on, but it basically says, "Yes, this will actually happen in the movie, how will Tony Stark get out of this situation?" It's short but man is it satisfying. The extended one gives a little bit more footage but not a whole lot more. Still both of these trailers look awesome and I can't wait for this movie to come out.
Here's the spot that aired during the Big Game:
and here's the spot that premiered on Facebook!
STAR TREK INTO DARKNESS-May 17
I will admit that I am not a "Trekkie." I am not the biggest fan of the Star Trek franchise (I only casually watch "The Next Generation"). However, I flat out adore J.J. Abrams' 2009 reboot. As someone who is not the biggest fan of Star Trek, I love this movie. Which is why I can not wait for this sequel, this movie looks fantastic. Right from the get go, you can see this is going to be a much darker Star Trek film, with the story this time around being the crew of the Enterprise going after Benedict Cumberbatch's character.
And that's all we know about the plot because with a J.J. Abrams film, he will keep plot details as close to the chest as he possibly can. And I love that about him, I love when directors don't reveal anything about their film in order to keep the audience surprised.
Also, I am liking Benedict Cumberbatch's turn as John Harrison (that's the name I'm reading though everyone is going nuts over whether he's Khan or Gary Mitchell or not....I may not watch Star Trek, but I know some names). He is absolutely menacing and seems really pissed at the Federation for some unknown reason not yet revealed to us. I can't wait to find out more about this when it comes out.
Also, I am liking Benedict Cumberbatch's turn as John Harrison (that's the name I'm reading though everyone is going nuts over whether he's Khan or Gary Mitchell or not....I may not watch Star Trek, but I know some names). He is absolutely menacing and seems really pissed at the Federation for some unknown reason not yet revealed to us. I can't wait to find out more about this when it comes out.
FAST AND FURIOUS 6-May 24
Out of every Super Bowl movie trailer that premiered on Sunday night, this was one of the ones I was looking forward to the most. This is the very first look we got at this movie and my God did it not disappoint. I loved Fast Five that movie completely took me surprise by how entertaining it was. It's easily one of my favorite action movies of all time and this one looks just as entertaining.
The story this time around is that Dom (played once again by Vin Diesel) and his crew are rich, but they can't go home. Agent Hobbs (Dwayne Johnson) then shows up asking for their help in taking down a team of drivers who's second in command is Dom's thought-to-be dead girlfriend Letty. The team agrees to take the job on the condition they recieve full pardons for their crimes so that they can go home. And then....mayhem and badassery ensues. The film's action in this, like the last film, looks so damn entertaining to watch everyone looks like they're having a blast making this. This was easily one of my favorite spots of the whole Super Bowl and I can't wait to see more.
Those were the big spots released during the Super Bowl and looking from this roster.....we got a damn fine haul coming in 2013.
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